Creative Strategy
The angles worth testing — problem, proof, offer, objection — before anything is designed.
Ad Creatives
Ad creative built to perform without cheapening the brand.
Performance ad creative for Meta, Google, YouTube and programmatic — static, motion and UGC-style units produced in structured variant sets, designed inside your brand system.
Overview
What this practice does — and who it's for.
What it is
Ad creative production in testable sets: concepts, hook variants, formats and cutdowns for every placement you buy.
Why it matters
Media buying can only optimise what creative gives it. Most accounts plateau because they are testing budgets and audiences against three tired ads — and because performance creative is usually allowed to look nothing like the brand.
Who it's for
D2C and consumer brands running paid, B2B teams on LinkedIn and Google, and performance teams whose creative pipeline cannot keep up with spend.
Business outcomes
Enough distinct creative to test properly, a clearer read on which angle works, and ads that build the brand while they buy clicks.
Capabilities
Everything included inside Ad Creatives.
Every capability below is delivered inside this service — no separate engagement, no separate scope.
Static Ad Units
Feed, story and display statics designed for legibility at speed.
Motion Ads
Short-form animation and edits with the hook resolved in the first two seconds.
UGC-style Creative
Native-feeling units directed so they still carry brand cues.
Variant Sets
Hook, headline and visual variants structured so tests isolate one variable.
Placement Cutdowns
9:16, 4:5, 1:1 and 16:9 delivered together, not retrofitted later.
Landing Page Match
Creative and landing page aligned so the promise survives the click.
Iteration Cycles
Monthly refresh based on what the account data actually shows.
Problems we solve
The patterns we see — and change.
If you recognise more than two of these, ad creatives is likely the highest-leverage next step for the brand.
- Costs rise every month because the same creative keeps running.
- Ads perform, but they look nothing like the brand.
- You have no way to tell which idea worked, only which ad did.
- Every placement needs a resize nobody planned for.
- The click promises one thing and the landing page says another.
- In-house design cannot keep pace with the media plan.
Our approach
How a ad creatives engagement runs.
A considered process built for clarity, collaboration and craft at every step — you always know what happens next.
- 01
Discovery
A working session on the business goal, the audience and what has to be true for this to be worth doing.
- 02
Brand Understanding
We read your existing brand — positioning, tone, identity assets — so the new work extends it instead of competing with it.
- 03
Creative Direction
One clear direction, presented with rationale. You approve the thinking before we build anything at scale.
- 04
Design System
Grids, type scale, colour behaviour and reusable components, so the tenth asset looks as considered as the first.
- 05
Execution
Production of the full asset set inside the system, in the real formats and contexts they will be used in.
- 06
Quality Review
Senior review against brand, legibility, accessibility and production requirements before anything ships.
- 07
Delivery
Editable source files, export-ready masters, templates and a short usage note your team can follow without us.
Benefits
What changes after the work ships.
Ad Creatives is an investment, so it should be judged on outcomes — recognition, trust, pricing power and the speed at which your team can move.
Become easier to remember
A clear idea, consistently expressed, is what makes a brand stick after one exposure instead of five.
Earn trust before the first conversation
Considered work signals a considered business. Buyers read craft as competence long before they read your deck.
Support better pricing
Brands that feel premium are compared on value, not on the lowest quote in the inbox.
Move faster internally
With a documented system, your team and vendors stop re-deciding the same things every quarter.
InvestmentTransparent pricing.
Transparent pricing.
Tailored solutions.
A starting point for scope, timeline and outcome. Every proposal is scoped to your business after a Discovery Call.
Show prices in
Prices in non-INR currencies are indicative conversions from INR at current reference rates. All invoices are issued in INR + 18% GST.
Test
A first structured test set.
₹40,000 – ₹75,000
Timeline · 1–2 weeks
- 3 concepts
- 9 static variants
- Placement cutdowns
- Naming convention for reporting
- Source files
Scale
For accounts spending every month.
₹1,10,000 – ₹2,25,000 / month
Timeline · Monthly
- Creative strategy + angles
- Static + motion units
- UGC-style variants
- Monthly refresh cycle
- Performance review with your media team
Signature
Full-funnel creative across markets.
Starting from ₹3,50,000 / month
Timeline · Monthly
- Everything in Scale
- Campaign-level concepts
- Multi-market adaptation
- Landing page creative
- Dedicated creative lead
Every project is unique. The investment ranges above are indicative and vary depending on project scope, deliverables, timeline and business goals. Final proposals are shared after a Discovery Call.
All prices in INR · GST extra
Need something tailored?
Let's discuss your project and recommend the right solution for your business.
Industries we serve
Sector fluency, not sector limits.
We work across ten primary sectors, each with its own visual language and buying behaviour.
- FMCG
- Food & Beverage
- D2C & Retail
- Manufacturing
- Healthcare
- Technology & SaaS
- Real Estate
- Education
- Wellness
- Startups
Why Iksh Studio
A studio built like a consultancy.
Four reasons founders choose Iksh over a freelancer, a large agency or a template — and stay for years.
Strategy First
Every project begins with positioning, audience truths and business outcomes — never a moodboard.
Research Driven
Founder interviews, category audits and customer signal replace guesswork with evidence.
Business Focused
We design for the metric that matters — pricing power, recall, conversion, retention.
Long-Term Partner
Most engagements renew. We work as the senior creative layer on your team for years.
FAQ
See allFrequently asked questions.
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