Pilot, Premium spirits launch
Naming logic, identity system and packaging architecture for a category-defining launch.
Founder
Saurabh Jain
Built from curiosity, imagination, and the need to create without limits.
Some people discover design as a profession. For Saurabh Jain, creativity was always a way of observing the world, long before Iksh Studio existed.
Over a decadeFounder & Creative DirectorIksh Studio
Founder · Creative Direction
Saurabh Jain
Chapter 01
The way of seeing.
Long before Iksh Studio existed, there was an endless curiosity toward visuals, ideas, storytelling, colors, perception, and the emotional connection people build with brands.
From noticing details others often ignored to imagining entirely new possibilities from ordinary things, creativity was never limited to software or aesthetics, it became a way of thinking.
Today, with over a decade of experience across branding, visual identity systems, packaging design, campaign ideation, UI/UX, and creative communication, Saurabh has worked with national and international brands across industries.
LuxuryWellnessHealthcareEducationFMCGHospitalityTechnologyDigital
But the journey was never only about creating visually appealing work. It was always about creating meaning.
Journey
A path shaped by curiosity, not a CV.
01
First print floors
Started as Senior Graphic Designer at Sheeshmahal Flexo Graphics & Printing, learning craft, typography and production discipline on the shop floor.
02
Into the studios
Graphic Designer roles at Praadis Technologies and RPA Technologies in the Greater Bhopal area, building range across digital and identity work.
03
Specialist in Noida
Joined DigiStreet Media as Graphic Design Specialist, leading client work across brand, marketing and packaging systems.
04
Creative Manager
Stepped up as Creative Manager at Red Dash Media in Delhi, owning design team coordination and marketing-led creative direction.
05
Iksh Studio
Founded Iksh Studio, a consultancy for founders who want their brand to think, not just look.
Experience
Where the perspective comes from.
Years on the brand side and the agency side, across categories, budgets, and stakeholder tables.
Categories
Luxury · Wellness · FMCG · D2C · Healthcare · SaaS · Hospitality · Education
Engagements
From single-founder bootstraps to listed-company brand systems
Markets
India, UK, US, UAE, Southeast Asia
Roles
In-house Creative Manager · Agency Art Director · Founder & Consultant
Brands & Businesses
Brands & businesses I've worked with.
A decade of collaboration across luxury, FMCG, wellness, healthcare, education, hospitality and digital-first businesses.
- JJBM
- SSurya
- DDreamfolks
- BPBritish Paints
- JBJubilant Biosys
- VVega
- MMapsko
- XXonn
- LLeadora
- SSwaadam
- DADe.Ar
- GKGaadi Khareedo
- KMKamal MedTech
- JPJagat Pharma
- DWDiscovery Wines
- SSanvi
- CCardinal
- AAravat
Creative Philosophy
Strategy is the brief. Craft is the proof.
Good branding is an argument made visible. It earns belief through clarity, consistency and a point of view, not through decoration. My job is to help you say something true, in a way only you can say it.
- 01
Clarity over cleverness
If a customer has to decode it, the brand has already lost.
- 02
Systems over assets
Identity is a system of decisions, not a folder of files.
- 03
Strategy before style
Design without a position is just taste.
- 04
Long horizons
Build the brand the founder will still respect in five years.
Chapter 05
Iksh.
Seen clearly, built to last.
The name "Iksh" comes from perception, observation, and deeper understanding. Branding is not only about how something looks, it is about how it feels, how it connects, how people remember it, and how perception shapes experience.
Seen Clearly
Observing beyond visuals, deeply understanding brands, emotions, and audience connection.
Built To Last
Creating timeless identities instead of trend-driven noise.
How I Work
Calm room, sharp questions, fewer surprises.
Founder-in-the-room
I work directly with you, no account layer, no telephone game.
Written thinking
Every recommendation is documented so the team can defend it later.
Honest pushback
If a brief is wrong, you'll hear it before the invoice does.
Small senior team
Carefully scoped engagements, not pipelines of junior hands.
Projects
See all case studiesSelected work, in service of selected problems.
A portfolio chosen for relevance, not volume, each engagement designed to outlast the launch.
Wellness D2C, full repositioning
From positioning to packaging to digital, a coherent system across thirty SKUs.
B2B SaaS, visual language
A modular identity built for product, marketing and sales to share without breaking.
Skills
What I'm actually hired for.
Strategy
- Positioning
- Brand architecture
- Naming
- Messaging
- Competitive audits
Identity
- Logo systems
- Typography
- Color systems
- Iconography
- Guidelines
Creative Direction
- Art direction
- Packaging
- Campaigns
- Photography briefs
- Motion direction
Digital
- Website art direction
- UI systems
- Social systems
- Launch toolkits
Design Process
Six moves from blank page to launch.
01
Listen
Founder interviews, team conversations, customer reads.
02
Locate
Audit the category, decide where you actually stand.
03
Define
Positioning, narrative, and the brand argument in writing.
04
Design
Identity system, built as decisions, not as deliverables.
05
Deploy
Roll out across the surfaces that matter first.
06
Defend
Guidelines and rituals so the brand survives the team that inherits it.
Personal Note
A short letter from the desk.
I didn't start Iksh to win awards or chase logos. I started it because I kept watching good businesses lose ground to weaker competitors with stronger brands. If you're a founder who's tired of design that doesn't argue for you, we'll get along. Saurabh
Professional Timeline
A decade across studios, brands and agencies.
Apr 2015 – Dec 2017
Senior Graphic Designer
Sheeshmahal Flexo Graphics & Printing, India. Production craft, print systems and visual discipline.
Apr 2019 – Aug 2019
Graphic Designer
Praadis Technologies Inc., Bhopal. Graphics, design principles and brand collateral.
Aug 2019 – Sep 2022
Graphic Designer
RPA Technologies Pvt. Ltd., Greater Bhopal Area. Range across digital, identity and marketing design.
Sep 2022 – May 2025
Graphic Design Specialist
DigiStreet Media Pvt. Ltd., Noida. Brand, marketing and packaging design across client portfolios.
May 2025 – Nov 2025
Creative Manager
Red Dash Media, Delhi. Design team coordination and marketing-led creative direction.
Jun 2026 – Present
Founder & Creative Director
Iksh Studio, India. A consultancy built around strategy-first branding for modern businesses.
Behind the Scenes
How a project actually feels.
Mornings start with a notebook before a screen, most decisions are made on paper.
Every project has a working doc, one source of truth for thinking, decisions, and open questions.
Reviews are conversations, not presentations, we open files, not decks.
Studio playlists matter. Long-form jazz, mostly. Occasionally heavy synths.
Speaking & Writing
Talks, panels, and field notes.
Selected appearances and writing on branding, creative leadership and how small teams ship better work.
Talk
Brand as argument
Design Week Roundtable
Panel
Strategy-first creative for founders
Startup India Forum
Workshop
Building brand systems that scale
Private cohort
Writing
Field notes on consultancy work
Iksh Journal
FAQs
See all