Logo Strategy
Positioning, personality and category audit before a single mark is drawn.
Logo Design
Logo design that earns recognition, not just attention.
Custom logo design by a strategy-first branding studio in India. Distinctive marks, wordmarks and monograms engineered for print, digital and every scale in between — built as part of a system, not a one-off.
Overview
What this practice does — and who it's for.
What it is
A complete logo suite — primary mark, secondary lockup, monogram, favicon and clear-space rules — designed as the visual anchor of a wider identity system.
Why it matters
A logo is the fastest way a brand is judged. Done well it compounds recognition, licensing value and pricing power for decades; done badly it forces a rebrand within three years.
Who it's for
Founders naming a new venture, D2C and SaaS brands preparing to scale, and established businesses whose current mark no longer represents them.
Business outcomes
A distinctive, ownable logo suite ready for signage, packaging, digital and paid media — with the guidelines and file formats every partner will ever need.
Capabilities
Everything included inside Logo Design.
Every capability below is delivered inside this service — no separate engagement, no separate scope.
Primary Logo Design
The lead mark — wordmark, symbol or combination — engineered for scale.
Wordmark Design
Custom, drawn-from-scratch letterforms with proprietary character.
Monogram & Symbol
Compact marks for app icons, favicons and social profiles.
Logo Lockups
Horizontal, stacked and single-line variants for every application.
Logo Animation
Motion reveals for intros, product UI and social.
Typography Pairing
Type systems that extend the logo's voice across the brand.
Color System
Palettes calibrated for print, screen and packaging accuracy.
File Delivery
Vector master files, RGB / CMYK / Pantone builds, PNG, SVG and app-icon exports.
Logo Guidelines
Editorial-grade usage manual — clear space, misuse, size and co-branding rules.
Legacy Logo Refresh
Modernizing existing marks without losing equity.
Trademark Support
Coordination with your IP counsel for search and filing.
Problems we solve
The patterns we see — and change.
If you recognise more than two of these, logo design is likely the highest-leverage next step for the brand.
- Your current logo looks generic and could belong to a dozen competitors.
- The mark falls apart at small sizes or in a single colour.
- There's no favicon, app icon or dark-mode version to hand your teams.
- The logo files are inconsistent — everyone uses a different version.
- You've outgrown a founder-designed or template logo.
- The mark doesn't hold up against premium competitors.
Our process
The eight steps we run every time.
A considered process built for clarity, collaboration, and craft at every step.
01
Discovery
Founder interviews, positioning brief and category audit — the strategy is fixed before craft begins.
02
Research
Semiotic study, competitor mapping and shortlisting design territories.
03
Concept
Two to three distinct creative directions with a clear rationale for each.
04
Refinement
Chosen direction is engineered — proportions, weights, curves and negative space.
05
System
Lockups, monograms, colour, typography and clear-space rules built out.
06
Testing
Real-world mockups — print, digital, packaging, signage, favicon.
07
Delivery
Master files, format kit and editorial guidelines shipped.
08
Support
Rollout assistance and creative direction for the launch window.
Featured work
View all work Selected case studies.
Luxury Wordmark
House of Saira
View project
Wellness Monogram
Verdant Co.
View project
Hospitality Mark
Northbound
View projectIndustries we serve
Sector fluency, not sector limits.
We work across ten primary sectors, each with its own visual language and buying behaviour.
- Healthcare
- FMCG
- Food & Beverage
- Manufacturing
- Education
- Technology
- Real Estate
- Luxury
- Wellness
- Startups
Why Iksh Studio
A studio built like a consultancy.
Four reasons founders choose Iksh over a freelancer, a large agency or a template — and stay for years.
Strategy First
Every project begins with positioning, audience truths and business outcomes — never a moodboard.
Research Driven
Founder interviews, category audits and customer signal replace guesswork with evidence.
Business Focused
We design for the metric that matters — pricing power, recall, conversion, retention.
Long-Term Partner
Most engagements renew. We work as the senior creative layer on your team for years.
InvestmentTransparent pricing.
Transparent pricing.
Tailored solutions.
A starting point for scope, timeline and outcome. Every proposal is scoped to your business after a Discovery Call.
🚀 Launch
Launch
For new businesses and startups.
₹35,000 – ₹65,000
Timeline · 2–3 weeks
- 1 primary logo concept refined
- Wordmark or combination mark
- Colour + typography pairing
- Basic usage sheet
- Vector master files
⭐ Growth
Growth
For growing businesses ready to scale.
₹75,000 – ₹1,50,000
Timeline · 4–5 weeks
- 3 concept directions
- Full logo suite (primary, secondary, monogram, favicon)
- Colour + typography system
- Editorial logo guidelines
- Mockups in real-world context
- App icon + social profile kit
👑 Signature
Signature
For premium brands and full rebrands.
Starting from ₹2,50,000
Timeline · 6–8 weeks
- Strategy sprint + positioning
- Custom-drawn wordmark
- Animated logo reveal
- Full identity guidelines (40+ pages)
- Rollout support across touchpoints
- 12-month creative partnership
Every project is unique. The investment ranges above are indicative and vary depending on project scope, deliverables, timeline and business goals. Final proposals are shared after a Discovery Call.
All prices in INR · GST extra
Need something tailored?
Let's discuss your project and recommend the right solution for your business.
FAQ
Frequently asked questions.
Still unsure? Book a Discovery Call — we'll answer everything specific to your business.
How much does a professional logo cost in India?+
A studio-grade logo in India typically ranges from ₹35,000 to ₹2,50,000+ depending on strategy depth, number of concepts and the full identity system delivered. Cheaper marketplace logos exist but rarely survive the first year.
How long does logo design take?+
Two to three weeks for a focused Launch project, four to five for a full suite, and six to eight for a Signature engagement with strategy and rollout.
How many concepts will I see?+
Between one refined direction and three distinct territories depending on tier. We prefer depth over volume — three well-argued concepts always outperform ten thumbnails.
Do you provide vector files and every format we need?+
Yes. AI, EPS, SVG, PDF, PNG, JPG, plus RGB, CMYK and Pantone builds, plus app icons and favicon sets.
Will the logo be original and legally safe to use?+
Every mark is designed from scratch. We coordinate with your IP counsel for trademark search and filing — we don't file trademarks ourselves, but we design with defensibility in mind.
Can you redesign an existing logo without losing equity?+
Yes. We run an equity audit first to identify what to preserve, evolve or retire so a refresh feels like a confident step forward, not a reset.
Do you deliver a logo animation?+
Included in Signature; available as an add-on in Launch and Growth.
What's the difference between a logo and a brand identity?+
A logo is the mark. A brand identity is the full system — logo, typography, colour, voice, imagery and guidelines — that lets the mark scale consistently.
Do you work with startups and small businesses?+
Yes. The Launch tier exists for exactly that.
Do you provide brand guidelines with the logo?+
A basic usage sheet at Launch, an editorial-grade manual at Growth and Signature.
Can you help with logo trademark filing in India?+
We coordinate with your trademark attorney and provide the class-appropriate files, but the filing itself is handled by IP counsel.
Do you design logos for international markets?+
Yes. We regularly design for brands launching in the US, UK, UAE and Europe with region-appropriate typography and cultural cues.
How many revisions are included?+
Two structured revision rounds per creative phase. Additional rounds are billed transparently.
Can you match a specific competitor's style?+
No — we don't replicate competitors. We design a mark that lets you stand apart from them while owning your category.
Do you provide black-and-white and single-colour versions?+
Every logo ships with reversed, mono and single-colour variants tested for readability.
Is GST included in your logo design pricing?+
GST at 18% is charged extra as per Indian regulations.
Can you design just an icon or app logo?+
Yes — app icons and product marks can be scoped as focused Launch-tier projects.
What if I don't like the initial concepts?+
The Discovery brief is signed off before design begins, so the first round is closely aligned to strategy. If it still misses, one additional concept round is included in Growth and Signature.
Do you sign an NDA?+
Yes — mutual NDAs are standard before any project brief is shared.
Where are you based and do you work remotely?+
We're based in Greater Noida and work with clients across India, the UAE, UK and US remotely via structured sprints and video reviews.
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