Content Strategy
Pillars, formats and posting cadence tied to what the business actually needs this quarter.
Social Media Management
Social handled end to end, by people who already understand the brand.
Social media management for brands in India — content strategy, calendar, copywriting, design and monthly reporting, run by the studio that built your identity.
Overview
What this practice does — and who it's for.
What it is
A monthly engagement covering content strategy, calendar planning, copywriting, design production, scheduling and a reporting review.
Why it matters
Most social falls apart in the gap between the brand team and the person posting. When the same studio holds strategy, voice and design, the feed stays on-brand without anyone policing it.
Who it's for
Brands without an in-house social team, marketing leads who need capacity, and companies whose agency produces volume but not recognition.
Business outcomes
A predictable publishing rhythm, a voice that sounds like one company, and monthly numbers you can actually act on.
Capabilities
Everything included inside Social Media Management.
Every capability below is delivered inside this service — no separate engagement, no separate scope.
Monthly Calendar
A planned month you approve in one sitting, with room left for reactive posts.
Brand Copywriting
Captions and hooks in your voice — not generic engagement bait.
Creative Production
Design output inside the existing social system, so nothing drifts.
Community Guidance
Response tone, escalation rules and what not to reply to.
Scheduling & Publishing
Queued and published on time, with approvals tracked.
Performance Reporting
A monthly read on what worked, what did not, and what we will change.
Quarterly Direction Review
A step back every quarter to adjust pillars and refresh formats.
Problems we solve
The patterns we see — and change.
If you recognise more than two of these, social media management is likely the highest-leverage next step for the brand.
- Posting is inconsistent because it depends on whoever has time.
- The voice changes every time a new person writes captions.
- Volume is high but nothing is memorable.
- Reporting arrives as raw numbers with no recommendation attached.
- Your agency does not understand the brand, only the platform.
- Approvals take longer than the work itself.
Our approach
How a social media management engagement runs.
A considered process built for clarity, collaboration and craft at every step — you always know what happens next.
- 01
Discovery
A working session on the business goal, the audience and what has to be true for this to be worth doing.
- 02
Brand Understanding
We read your existing brand — positioning, tone, identity assets — so the new work extends it instead of competing with it.
- 03
Creative Direction
One clear direction, presented with rationale. You approve the thinking before we build anything at scale.
- 04
Design System
Grids, type scale, colour behaviour and reusable components, so the tenth asset looks as considered as the first.
- 05
Execution
Production of the full asset set inside the system, in the real formats and contexts they will be used in.
- 06
Quality Review
Senior review against brand, legibility, accessibility and production requirements before anything ships.
- 07
Delivery
Editable source files, export-ready masters, templates and a short usage note your team can follow without us.
Benefits
What changes after the work ships.
Social Media Management is an investment, so it should be judged on outcomes — recognition, trust, pricing power and the speed at which your team can move.
Become easier to remember
A clear idea, consistently expressed, is what makes a brand stick after one exposure instead of five.
Earn trust before the first conversation
Considered work signals a considered business. Buyers read craft as competence long before they read your deck.
Support better pricing
Brands that feel premium are compared on value, not on the lowest quote in the inbox.
Move faster internally
With a documented system, your team and vendors stop re-deciding the same things every quarter.
InvestmentTransparent pricing.
Transparent pricing.
Tailored solutions.
A starting point for scope, timeline and outcome. Every proposal is scoped to your business after a Discovery Call.
Show prices in
Prices in non-INR currencies are indicative conversions from INR at current reference rates. All invoices are issued in INR + 18% GST.
Essential
A steady presence, kept on-brand.
₹45,000 / month
Timeline · Monthly
- 8–10 posts a month
- Calendar + captions
- Design inside existing system
- Scheduling
- Monthly report
Growth
For brands treating social as a channel that must perform.
₹85,000 – ₹1,50,000 / month
Timeline · Monthly
- 16–20 posts a month
- Content strategy + pillars
- Carousels, stories, reel covers
- Community response guidance
- Monthly review call
Signature
Full programme with campaign and paid support.
Starting from ₹2,25,000 / month
Timeline · Monthly
- Everything in Growth
- Campaign concepts each quarter
- Ad creative variants
- Influencer and UGC coordination
- Quarterly strategy review
Every project is unique. The investment ranges above are indicative and vary depending on project scope, deliverables, timeline and business goals. Final proposals are shared after a Discovery Call.
All prices in INR · GST extra
Need something tailored?
Let's discuss your project and recommend the right solution for your business.
Industries we serve
Sector fluency, not sector limits.
We work across ten primary sectors, each with its own visual language and buying behaviour.
- FMCG
- Food & Beverage
- D2C & Retail
- Manufacturing
- Healthcare
- Technology & SaaS
- Real Estate
- Education
- Wellness
- Startups
Why Iksh Studio
A studio built like a consultancy.
Four reasons founders choose Iksh over a freelancer, a large agency or a template — and stay for years.
Strategy First
Every project begins with positioning, audience truths and business outcomes — never a moodboard.
Research Driven
Founder interviews, category audits and customer signal replace guesswork with evidence.
Business Focused
We design for the metric that matters — pricing power, recall, conversion, retention.
Long-Term Partner
Most engagements renew. We work as the senior creative layer on your team for years.
FAQ
See allFrequently asked questions.
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