E-commerce Strategy
Category, catalogue, pricing and merchandising decisions grounded in analytics.
E-commerce Website Design
E-commerce website design that turns storefronts into brands.
Premium e-commerce website design and development for D2C brands on Shopify, Shopify Plus and headless stacks — storefront strategy, editorial design, PDP UX and conversion optimisation.
Overview
What this practice does — and who it's for.
What it is
End-to-end e-commerce websites — strategy, storefront design, product page UX, checkout, integrations and conversion optimisation — built on Shopify, Shopify Plus, WooCommerce or a headless stack.
Why it matters
Your storefront is your flagship. Templates cap growth; poorly designed PDPs bleed revenue; slow checkout kills carts. A brand-first, conversion-tuned store compounds every ad rupee.
Who it's for
D2C brands scaling past ₹1 Cr, premium categories entering online retail, and legacy stores due for a redesign.
Business outcomes
A brand-defining storefront with measurably better conversion, higher AOV, and a design system your marketing team can extend without breaking the site.
Capabilities
Everything included inside E-commerce Website Design.
Every capability below is delivered inside this service — no separate engagement, no separate scope.
Storefront Design
Editorial homepage and category design that feels like a brand, not a template.
Product Detail Page (PDP)
PDPs designed for scroll depth, add-to-cart and average order value.
Product Listing Page (PLP)
Discovery UX — filters, sort, category storytelling.
Cart & Checkout UX
Reduce cart abandonment with progressive disclosure and trust cues.
Shopify Theme Development
Custom Liquid themes or Dawn-based custom sections.
Shopify Plus
Scripts, functions, B2B, markets and multi-storefront setups.
Headless Commerce
Hydrogen, Next.js Commerce and Sanity / Contentful integrations.
Payments & Logistics
Razorpay, Stripe, Shiprocket and Delhivery integrations.
Email & Reviews
Klaviyo, Judge.me and Loox properly integrated.
Conversion Optimisation
Analytics review, funnel diagnosis and CRO sprints.
Migration
From WooCommerce, Magento or legacy stacks to Shopify or headless.
Problems we solve
The patterns we see — and change.
If you recognise more than two of these, e-commerce website design is likely the highest-leverage next step for the brand.
- The current store looks like every other Shopify template.
- Cart abandonment is stubbornly high and checkout feels slow.
- Product pages don't convert scroll into add-to-cart.
- The design breaks every time marketing wants to launch a range.
- Site speed is killing paid-media ROAS.
- You've outgrown a template but a full custom rebuild feels too heavy.
Our process
The eight steps we run every time.
A considered process built for clarity, collaboration, and craft at every step.
01
Discovery
Business goals, catalogue, AOV, funnel and analytics review.
02
Strategy
IA, merchandising, storefront and PDP strategy.
03
Design
Storefront, PLP, PDP, cart and checkout designed as a system.
04
Content
Category copy, PDP copy patterns and image guidelines.
05
Build
Custom Shopify theme or headless build with QA.
06
Integrations
Payments, logistics, email, reviews and analytics wired.
07
Launch
Migration, redirects, SEO checks and live launch.
08
Optimise
30-day post-launch CRO sprint and analytics review.
Featured work
View all work Selected case studies.
Shopify Plus
Solene Skincare
View project
Shopify D2C
Origin Coffee Co.
View project
Headless Commerce
House of Saira
View projectIndustries we serve
Sector fluency, not sector limits.
We work across ten primary sectors, each with its own visual language and buying behaviour.
- Healthcare
- FMCG
- Food & Beverage
- Manufacturing
- Education
- Technology
- Real Estate
- Luxury
- Wellness
- Startups
Why Iksh Studio
A studio built like a consultancy.
Four reasons founders choose Iksh over a freelancer, a large agency or a template — and stay for years.
Strategy First
Every project begins with positioning, audience truths and business outcomes — never a moodboard.
Research Driven
Founder interviews, category audits and customer signal replace guesswork with evidence.
Business Focused
We design for the metric that matters — pricing power, recall, conversion, retention.
Long-Term Partner
Most engagements renew. We work as the senior creative layer on your team for years.
InvestmentTransparent pricing.
Transparent pricing.
Tailored solutions.
A starting point for scope, timeline and outcome. Every proposal is scoped to your business after a Discovery Call.
🚀 Launch
Launch
For a first store or category launch on Shopify.
₹2,50,000 – ₹4,50,000
Timeline · 6–8 weeks
- Storefront + PDP design
- Custom Dawn-based Shopify theme
- Payment + logistics integration
- Klaviyo + reviews setup
- Launch QA + go-live support
⭐ Growth
Growth
For scaling D2C brands past ₹1 Cr revenue.
₹5,00,000 – ₹9,00,000
Timeline · 8–12 weeks
- Full storefront + PLP + PDP system
- Custom Shopify Liquid theme
- Conversion-tuned checkout
- Full integrations (payments, logistics, email, reviews)
- Analytics + Hotjar setup
- 30-day post-launch CRO
👑 Signature
Signature
For premium brands and Shopify Plus / headless builds.
Starting from ₹12,00,000
Timeline · 12–20 weeks
- Editorial storefront design
- Shopify Plus or headless (Hydrogen / Next.js)
- B2B, markets or multi-store setup
- Custom checkout scripts and functions
- Advanced CRO + experimentation platform
- 12-month e-commerce partnership
Every project is unique. The investment ranges above are indicative and vary depending on project scope, deliverables, timeline and business goals. Final proposals are shared after a Discovery Call.
All prices in INR · GST extra
Need something tailored?
Let's discuss your project and recommend the right solution for your business.
FAQ
Frequently asked questions.
Still unsure? Book a Discovery Call — we'll answer everything specific to your business.
Shopify or headless — what should we choose?+
Shopify is right for most D2C brands under ₹25–₹50 Cr GMV. Headless is right when you need editorial-grade content, complex catalogue logic, or plan multi-region rollouts. We recommend based on your roadmap, not our preference.
How much does an e-commerce website cost in India?+
Launch Shopify builds start ₹2.5L. Full Growth D2C stores run ₹5L–₹9L. Shopify Plus and headless builds start from ₹12L.
How long does an e-commerce project take?+
Launch: 6–8 weeks. Growth: 8–12 weeks. Signature: 12–20 weeks including migration and CRO.
Do you build custom Shopify themes?+
Yes — both Dawn-based custom sections and full custom Liquid themes.
Can you migrate us from WooCommerce or Magento?+
Yes — full migration including URL structure, redirects, product data, customer data, orders and SEO.
Do you set up payments and logistics?+
Yes — Razorpay, Stripe, Shopify Payments, plus Shiprocket, Delhivery and Nimbus Post are standard.
Will the store be fast?+
Yes — Core Web Vitals are treated as design constraints. LCP, INP and CLS are tested pre-launch.
Do you handle Shopify Plus, B2B and markets?+
Yes — Signature covers Plus, B2B, markets, scripts and functions.
Can you integrate Klaviyo, Judge.me and Loox?+
Yes — email, reviews, loyalty and subscriptions are integrated during build.
Do you do PDP conversion optimisation?+
Yes — PDPs are designed for scroll depth, add-to-cart and AOV. Signature includes a 30-day CRO sprint.
How do you handle catalogue with many SKUs?+
Category storytelling, filter design and merchandising rules are agreed in the strategy phase before design.
Do you write product copy?+
PDP copy patterns and templates are part of the build. Full copy for every SKU is scoped separately.
Will we own the code and theme?+
Yes — every asset is delivered under your account.
Do you offer ongoing support?+
Yes — monthly retainers from ₹75,000 up to embedded partnership.
Can you help us launch internationally?+
Yes — Shopify Markets and multi-region storefronts are standard in Signature.
Do you set up Google Merchant Center and Meta catalogue?+
Yes — as part of Growth and Signature launch.
Do you handle SEO?+
On-page SEO — structure, meta, schema, canonical, image optimisation — is default. Off-page and content SEO is separate.
What about GST and Indian tax setup?+
Yes — GST configuration, HSN codes and tax rules are set up during launch.
Can you work with our existing dev team?+
Yes. We can lead, embed or hand off — whichever suits your team.
Where are you based?+
Greater Noida, serving D2C brands across India, UAE, UK and US.
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