Label Design

Product label design that gets picked up on a crowded shelf.

Regulation-ready, shelf-first product label design for FMCG, food and beverage, beauty, wellness and healthcare brands — designed to win the three-second shelf decision and hold up in production.

Overview

What this practice does — and who it's for.

What it is

Complete product labels — front-of-pack, back-of-pack, dielines and print-ready artwork — designed as a system across every SKU in your range.

Why it matters

Labels are the last thing between your product and a buying decision. Weak labels lose the shelf; over-designed labels break at production. We solve both.

Who it's for

D2C brands launching in modern trade, FMCG teams refreshing legacy ranges, and premium brands entering regulated categories.

Business outcomes

Shelf-standout, compliant, print-ready label artwork that scales across SKUs, languages and channels — with dielines and pre-press coordination handled.

Capabilities

Everything included inside Label Design.

Every capability below is delivered inside this service — no separate engagement, no separate scope.

01

FMCG Labels

Shelf-first labels tuned for modern trade planograms.

02

Food & Beverage Labels

FSSAI-compliant nutrition, ingredient and claim panels.

03

Cosmetic & Beauty Labels

Ingredient, cautions and country-of-origin panels handled correctly.

04

Nutraceutical Labels

Supplement fact panels, dosage and cautionary claims.

05

Bottle & Jar Labels

Wrap-around, front-back, neck and shrink-sleeve labels.

06

Pouch & Sachet Artwork

Flexible pack layouts with print-safe bleed and safe zones.

07

Multi-SKU Label Systems

Range architecture — variant colours, flavour codes, size tiers.

08

Regulatory Panel Design

FSSAI, BIS, Legal Metrology and export-market compliance.

09

Export Labels

US FDA, EU CLP and GCC labelling requirements.

10

Dieline Development

Structural dielines produced with your printer's specifications.

11

Print Coordination

Colour proofing, press supervision and vendor management.

12

Label Mockups

Studio-grade 3D renders for pitch decks and retail buyers.

Problems we solve

The patterns we see — and change.

If you recognise more than two of these, label design is likely the highest-leverage next step for the brand.

  • Your label loses on shelf against cheaper competitors.
  • The nutrition panel keeps breaking FSSAI compliance and costing you print runs.
  • SKUs in the same range look unrelated at 3 metres.
  • The printer keeps sending back artwork with production issues.
  • You've added SKUs and the label system can't scale.
  • Export markets need re-artworked labels and you don't know where to start.
Our approach

How a label design engagement runs.

A considered process built for clarity, collaboration and craft at every step — you always know what happens next.

  1. 01

    Discovery

    Category, channel, buyer and compliance context defined.

  2. 02

    Audit

    Competitor shelf audit and current-label diagnosis.

  3. 03

    Strategy

    Label architecture — hierarchy, variant coding, brand block.

  4. 04

    Design

    Front and back-of-pack design across SKUs.

  5. 05

    Compliance

    Regulatory panels reviewed against FSSAI, BIS and export rules.

  6. 06

    Mockups

    Studio-grade 3D renders in retail context.

  7. 07

    Print

    Dieline sign-off, colour proofing and press supervision.

  8. 08

    Support

    Ongoing artwork for new SKUs and language variants.

Benefits

What changes after the work ships.

Label Design is an investment, so it should be judged on outcomes — recognition, trust, pricing power and the speed at which your team can move.

01

Become easier to remember

A clear idea, consistently expressed, is what makes a brand stick after one exposure instead of five.

02

Earn trust before the first conversation

Considered work signals a considered business. Buyers read craft as competence long before they read your deck.

03

Support better pricing

Brands that feel premium are compared on value, not on the lowest quote in the inbox.

04

Move faster internally

With a documented system, your team and vendors stop re-deciding the same things every quarter.

Investment

Transparent pricing.
Tailored solutions.

A starting point for scope, timeline and outcome. Every proposal is scoped to your business after a Discovery Call.

Show prices in

Prices in non-INR currencies are indicative conversions from INR at current reference rates. All invoices are issued in INR + 18% GST.

Launch

For a single-SKU launch.

₹25,000 – ₹55,000

Timeline · 2–3 weeks

  • 1 SKU label design
  • Dieline + print-ready files
  • FSSAI panel setup
  • 1 x 3D mockup
  • 2 revision rounds
Start Your Brand Journey
Most Popular

Growth

For a scaling range in modern trade.

₹75,000 – ₹1,75,000

Timeline · 4–6 weeks

  • Up to 5 SKU label system
  • Variant + flavour coding
  • FSSAI / BIS compliance review
  • Studio-grade mockups
  • Print vendor coordination
Book a Discovery Call

Signature

For a full portfolio launching in India and export.

Starting from ₹2,75,000

Timeline · 6–10 weeks

  • Full range label system
  • Multi-market compliance (India + export)
  • Multi-language variants
  • Retail buyer pitch mockups
  • End-to-end print management
  • 12-month artwork support
Request a Custom Proposal

Every project is unique. The investment ranges above are indicative and vary depending on project scope, deliverables, timeline and business goals. Final proposals are shared after a Discovery Call.

All prices in INR · GST extra

Need something tailored?

Let's discuss your project and recommend the right solution for your business.

Industries we serve

Sector fluency, not sector limits.

We work across ten primary sectors, each with its own visual language and buying behaviour.

  • Healthcare
  • FMCG
  • Food & Beverage
  • Manufacturing
  • Education
  • Technology
  • Real Estate
  • Luxury
  • Wellness
  • Startups
Why Iksh Studio

A studio built like a consultancy.

Four reasons founders choose Iksh over a freelancer, a large agency or a template — and stay for years.

01

Strategy First

Every project begins with positioning, audience truths and business outcomes — never a moodboard.

02

Research Driven

Founder interviews, category audits and customer signal replace guesswork with evidence.

03

Business Focused

We design for the metric that matters — pricing power, recall, conversion, retention.

04

Long-Term Partner

Most engagements renew. We work as the senior creative layer on your team for years.

FAQ

Frequently asked questions.

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