FMCG Labels
Shelf-first labels tuned for modern trade planograms.
Regulation-ready, shelf-first product label design for FMCG, food and beverage, beauty, wellness and healthcare brands — designed to win the three-second shelf decision and hold up in production.
What it is
Complete product labels — front-of-pack, back-of-pack, dielines and print-ready artwork — designed as a system across every SKU in your range.
Why it matters
Labels are the last thing between your product and a buying decision. Weak labels lose the shelf; over-designed labels break at production. We solve both.
Who it's for
D2C brands launching in modern trade, FMCG teams refreshing legacy ranges, and premium brands entering regulated categories.
Business outcomes
Shelf-standout, compliant, print-ready label artwork that scales across SKUs, languages and channels — with dielines and pre-press coordination handled.
Every capability below is delivered inside this service — no separate engagement, no separate scope.
Shelf-first labels tuned for modern trade planograms.
FSSAI-compliant nutrition, ingredient and claim panels.
Ingredient, cautions and country-of-origin panels handled correctly.
Supplement fact panels, dosage and cautionary claims.
Wrap-around, front-back, neck and shrink-sleeve labels.
Flexible pack layouts with print-safe bleed and safe zones.
Range architecture — variant colours, flavour codes, size tiers.
FSSAI, BIS, Legal Metrology and export-market compliance.
US FDA, EU CLP and GCC labelling requirements.
Structural dielines produced with your printer's specifications.
Colour proofing, press supervision and vendor management.
Studio-grade 3D renders for pitch decks and retail buyers.
If you recognise more than two of these, label design is likely the highest-leverage next step for the brand.
A considered process built for clarity, collaboration and craft at every step — you always know what happens next.
Category, channel, buyer and compliance context defined.
Competitor shelf audit and current-label diagnosis.
Label architecture — hierarchy, variant coding, brand block.
Front and back-of-pack design across SKUs.
Regulatory panels reviewed against FSSAI, BIS and export rules.
Studio-grade 3D renders in retail context.
Dieline sign-off, colour proofing and press supervision.
Ongoing artwork for new SKUs and language variants.
Label Design is an investment, so it should be judged on outcomes — recognition, trust, pricing power and the speed at which your team can move.
A clear idea, consistently expressed, is what makes a brand stick after one exposure instead of five.
Considered work signals a considered business. Buyers read craft as competence long before they read your deck.
Brands that feel premium are compared on value, not on the lowest quote in the inbox.
With a documented system, your team and vendors stop re-deciding the same things every quarter.
A starting point for scope, timeline and outcome. Every proposal is scoped to your business after a Discovery Call.
Prices in non-INR currencies are indicative conversions from INR at current reference rates. All invoices are issued in INR + 18% GST.
For a single-SKU launch.
Timeline · 2–3 weeks
For a scaling range in modern trade.
Timeline · 4–6 weeks
For a full portfolio launching in India and export.
Timeline · 6–10 weeks
Every project is unique. The investment ranges above are indicative and vary depending on project scope, deliverables, timeline and business goals. Final proposals are shared after a Discovery Call.
All prices in INR · GST extra
We work across ten primary sectors, each with its own visual language and buying behaviour.
Four reasons founders choose Iksh over a freelancer, a large agency or a template — and stay for years.
Every project begins with positioning, audience truths and business outcomes — never a moodboard.
Founder interviews, category audits and customer signal replace guesswork with evidence.
We design for the metric that matters — pricing power, recall, conversion, retention.
Most engagements renew. We work as the senior creative layer on your team for years.