Analyzer
Brand Audit Tool
Score your brand across strategy, identity, digital, and voice.
Twelve honest questions, one weighted score, and a plain-English report you can share with your team.
Audit
Score your brand health
Rate each statement from 0 (not true) to 3 (fully true).
Strategy & positioning is clearly documented
We know our target audience in specifics, not adjectives
Our logo works across all sizes and backgrounds
We use a consistent, licensed type system
Our color palette has accessible, tested contrast
We have a documented tone of voice with examples
A brand guidelines document exists and is used
Our website reflects our current positioning
Social templates and packaging follow the system
New team members can apply the brand without guessing
Foundational gaps
0%
Start with strategy and positioning before visual rework.
Work with us
Want a real human to walk your team through this? We'll book 45 minutes.
Tool FAQ