Guide
Logo File Format Guide
Which logo file for print, web, embroidery, or animation.
Interactive picker: choose your use case, get the right format, size, and color space in seconds.
Guide
Which logo file to use when
FormatBest forUse it inNotes
AI
Master editable source
Kept by the studio and shared with senior partners.
Vector. Editable. Adobe Illustrator.
SVG
Web and modern apps
All website use, product UI, docs.
Vector. Scales infinitely without loss.
EPS / PDF
Print vendors
Handed to printers for packaging and signage.
Vector. Compatible with legacy print pipelines.
PNG
Digital, transparent background
Slide decks, social posts, screenshots.
Raster. Provide 1x, 2x, 3x sizes.
JPG
Solid background images
Photography treatments, previews.
Raster. Avoid for logos on white — use PNG.
WebP / AVIF
Modern web performance
Website hero and marketing assets.
Raster. Smaller than PNG/JPG.
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