Pricing
How Much Does Branding Cost in India in 2026?
A transparent breakdown of what Indian brand identity, packaging, and website projects cost across studio tiers.
Branding costs in India vary from INR 40,000 for freelance logo work to INR 25L+ for full brand systems from top-tier consultancies. The real question is not price — it is what you get for the investment. This guide breaks down what each tier delivers, what drives cost, and how to match budget to brand ambition.
The four studio tiers
Freelancers (INR 40k–2L), small studios (INR 2–8L), premium studios like IKSH (INR 8–25L), and global consultancies (INR 25L+). Each tier delivers a fundamentally different scope, timeline, and outcome.
What actually drives cost
Strategic depth, deliverable count, revision rounds, and post-launch support drive cost more than any hourly rate. A logo is 5%; strategy, systems, and application design are 95%.
