Naming Brief
The criteria — meaning, sound, tone, market and legal — the name must satisfy.
Brand Naming
Brand naming that survives legal review and outlives the launch.
A structured naming engagement — strategy, linguistic exploration, trademark screening and stakeholder testing — that produces memorable, defensible names for companies, products and ranges.
Overview
What this practice does — and who it's for.
What it is
End-to-end brand and product naming — from strategy and criteria through to shortlisting, linguistic and trademark screening, and final selection.
Why it matters
A weak name adds cost forever: harder recall, worse SEO, expensive trademark battles and a ceiling on premium positioning. A strong name pays back for the life of the business.
Who it's for
Founders launching a new venture, portfolio companies naming a new product or range, and enterprises entering new markets.
Business outcomes
A memorable, category-appropriate, trademark-viable name with a rationale strong enough to defend in a boardroom.
Capabilities
Everything included inside Brand Naming.
Every capability below is delivered inside this service — no separate engagement, no separate scope.
Positioning Alignment
Names tested against your brand strategy, not against personal taste.
Category Audit
Naming conventions of every credible competitor, mapped.
Linguistic Exploration
Descriptive, evocative, abstract, invented and metaphorical territories.
Sound Symbolism
Phonetic testing — how the name feels in the mouth and ear.
Multi-Language Screening
Meaning and offence checks across target markets and languages.
Trademark Pre-Screening
Common-law and register pre-checks before legal filing.
Domain & Handle Availability
.com, .in and social handle availability tested.
Stakeholder Testing
Structured, criteria-based evaluation instead of gut vote.
Tagline Development
A launch tagline paired with the final name.
Naming Guidelines
Rules for future product and sub-brand names.
Trademark Coordination
Filing coordinated with your IP counsel.
Problems we solve
The patterns we see — and change.
If you recognise more than two of these, brand naming is likely the highest-leverage next step for the brand.
- You have a shortlist but every name is either taken, generic or hard to say.
- The .com is impossible and the .in isn't much better.
- You keep confusing customers because your product names sound alike.
- You're launching in a new market and the current name doesn't translate.
- Every internal person has a favourite and you can't agree.
- The name feels descriptive and can't be trademarked.
Our process
The eight steps we run every time.
A considered process built for clarity, collaboration, and craft at every step.
01
Discovery
Positioning brief, audience, category and naming criteria set.
02
Category Audit
Every credible competitor's naming pattern mapped.
03
Territories
Descriptive, evocative, abstract, invented, metaphorical directions.
04
Exploration
50–150 candidates generated across territories.
05
Screening
Linguistic, cultural, trademark and domain pre-checks.
06
Shortlist
8–12 defended candidates presented with rationale.
07
Selection
Stakeholder scoring against criteria, not opinion.
08
Handover
Naming rationale, tagline and trademark coordination.
Featured work
View all work Selected case studies.
Luxury Brand Name
House of Saira
View project
Wellness Product Name
Verdant Co.
View project
Hospitality Naming
Northbound
View projectIndustries we serve
Sector fluency, not sector limits.
We work across ten primary sectors, each with its own visual language and buying behaviour.
- Healthcare
- FMCG
- Food & Beverage
- Manufacturing
- Education
- Technology
- Real Estate
- Luxury
- Wellness
- Startups
Why Iksh Studio
A studio built like a consultancy.
Four reasons founders choose Iksh over a freelancer, a large agency or a template — and stay for years.
Strategy First
Every project begins with positioning, audience truths and business outcomes — never a moodboard.
Research Driven
Founder interviews, category audits and customer signal replace guesswork with evidence.
Business Focused
We design for the metric that matters — pricing power, recall, conversion, retention.
Long-Term Partner
Most engagements renew. We work as the senior creative layer on your team for years.
InvestmentTransparent pricing.
Transparent pricing.
Tailored solutions.
A starting point for scope, timeline and outcome. Every proposal is scoped to your business after a Discovery Call.
🚀 Launch
Launch
For a single product or sub-brand name.
₹60,000 – ₹1,20,000
Timeline · 3–4 weeks
- Naming brief
- Up to 40 candidates
- Pre-screening
- 5-name shortlist
- Tagline suggestion
⭐ Growth
Growth
For a company or master-brand naming project.
₹1,50,000 – ₹3,00,000
Timeline · 5–7 weeks
- Naming strategy workshop
- Up to 100 candidates
- Full linguistic + trademark pre-screening
- 10-name shortlist
- Stakeholder testing
- Launch tagline
👑 Signature
Signature
For portfolio naming across a range or company.
Starting from ₹4,50,000
Timeline · 8–12 weeks
- End-to-end naming architecture
- Multi-brand or full range naming
- Global linguistic screening
- Trademark coordination with your counsel
- Naming guidelines for future launches
- Category and positioning defense
Every project is unique. The investment ranges above are indicative and vary depending on project scope, deliverables, timeline and business goals. Final proposals are shared after a Discovery Call.
All prices in INR · GST extra
Need something tailored?
Let's discuss your project and recommend the right solution for your business.
FAQ
Frequently asked questions.
Still unsure? Book a Discovery Call — we'll answer everything specific to your business.
How do you come up with brand names?+
Not brainstorming. Names are generated across five explicit territories — descriptive, evocative, abstract, invented and metaphorical — driven by a written brief tied to positioning. Volume is high; scoring is strict.
How much does professional brand naming cost in India?+
Focused single-name projects start around ₹60,000. Full company naming runs ₹1.5L–₹3L. Portfolio and multi-market naming starts from ₹4.5L.
How long does brand naming take?+
Three to four weeks for a single name, five to seven for company naming, eight to twelve for portfolio work.
Will you do trademark search?+
We pre-screen against common-law use, TM registers and domain availability. Formal trademark filing is done by your IP counsel, coordinated by us.
What if none of the shortlist works?+
The brief is signed off before generation, and shortlist criteria are agreed early. If the shortlist still misses, one additional exploration round is included in Growth and Signature.
Do you check the .com and social handles?+
Yes — .com, .in and primary social handles are checked before shortlist. We flag paid-domain scenarios early.
Can you name products for international markets?+
Yes. Global linguistic and cultural screening across your target languages is included in Signature and available as an add-on.
Should the name describe what we do?+
Often no. Descriptive names are hard to trademark and cap category expansion. Evocative and invented names age better and defend easily.
How many name candidates will we see?+
Between 40 and 150 depending on tier — but you'll only ever see the 5–10 that pass strict scoring.
Do you provide the trademark filing?+
No — filing is done by qualified IP counsel. We coordinate with yours or introduce ours.
Can we test the names with customers?+
Yes. Structured, criteria-based stakeholder and customer testing is part of Growth and Signature.
What if we already have a shortlist?+
We can validate an existing shortlist under the Launch tier and generate alternatives only if needed.
Do invented names work?+
Yes — Kodak, Google and Zomato were all invented. Invented names are easier to trademark and own.
What if the .com is taken?+
We can negotiate acquisition, propose alternate extensions, or move to a differently-worded shortlist.
Do you also help name product lines and sub-brands?+
Yes — portfolio naming is Signature's core.
How do you avoid trademark disputes?+
By screening early against register and common-law use, and by preferring distinctive over descriptive names.
Do you deliver a launch tagline?+
Yes — every tier ships with at least one recommended tagline.
Do you name in Hindi or regional languages?+
Yes — regional-language naming and Devanagari lockups are part of scope where relevant.
How is naming scored?+
Against pre-agreed criteria — meaning, memorability, distinctiveness, defensibility, availability, market fit and phonetics.
Do you sign an NDA?+
Yes — naming projects are always under mutual NDA.
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